Social media marketing constantly changes and evolves. What works on YouTube or Twitter may or may not work on Facebook. What works on Facebook might or might not work on other social media venues, and so there is this constant learning curve going on about how to get the most out of your post and your Facebook ad campaigns. These 3 things will improve your Facebook ad campaign and help you to get the most out of it.
It is Imperative That You Advertise
Facebook ads have always been applauded for their ability to micro target an audience – brilliant! However, today more than ever these ads provide exceptional value because Facebook continues to evolve and so does their Facebook ad system.
Today, about 95% of the audience you already have will not see your posts or content on Facebook. In order to increase your reach, you are going to have to increase your marketing to include paid advertising. This is the niche that Facebook ads fill. Bottom line – it’s time to spend some of your cash!
Find the Happy Medium
If 6 times a day is too many posts and once a week is not often enough, what is the magic number? Whether you are posting text, photo, video or a combination there is a ratio that should accompany the number of posts. Some researchers have said that after your first post of the day, the reach continues to decline. Others have shown that 5 to 10 posts a week is adequate, while still others say that you should be posting 5 posts a day. So what’s the answer? That’s a good question – but one answer is to take advantage of Facebook ads because in this situation your visitors are clicking and then landing exactly where you want them. As for the number of posts per day that really relies on who your audience is and what they want.
Post Your Facebook Ads During Peak Times
You can review your Facebook analytics or use one of the after market social media marketing tools to determine just when your peak activity occurs. However, you do have to remember that the organic reach only applies to a small audience percentage. You should also not completely eliminate off peak time. For example, your middle of the night post or Facebook ad has less overall audience, but it also has less activity so it’s much more likely to be seen.
There you go – these 3 things when implemented can help to improve your Facebook ad campaign and make it more successful.